Anna Argentina

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A branding concept inspired by a friend's catering business.  This gal is amazing.  She lives most of the year in Bariloche, Argentina leading trekking excursions with her husband, but spends her winters (our summers) creating delicious, inspired cuisine in the Napa Valley.

{1}  Inspiration.  La Boca, the iconic shantytown neighborhood in Buenos Aires, Argentina.  
{2}  Logo.  The typeface captures the energy of a South American asado while the curve holds it all together like grilled food on a wrought iron skewer.
{3}  Print pieces and packaging.  Cool color palette on the outside; all heat on the inside.